05 · Volume without sameness
Creative is the last real targeting lever. Everything else has been automated away.
- 40+
- Net-new concepts per month, for a scaling account
- Tagged
- Every concept logged to an angle and hook type
- 12
- Variants spun from each winning concept
The problem
Platform targeting has collapsed into a black box. The algorithm decides who sees the ad; the only thing you still control is what the ad says. Which means creative is no longer a production function. It is the media strategy, and most brands staff it like an afterthought.
We treat creative as a research pipeline. Every concept is tagged against an angle, a format, a hook type and an audience hypothesis, so a loss teaches us something specific rather than vanishing into a folder. After a quarter you own a documented map of what your market responds to, an asset that outlives any single campaign.
Output runs at roughly forty net-new concepts a month for a scaling brand: static, motion, creator-led, founder-led, and the unglamorous formats that quietly outperform: comparison tables, review screenshots, teardown videos, plain text over colour.
Iteration is where the compounding happens. A winning concept spawns twelve variants across hook, pacing, proof and call to action. Most agencies make one good ad and move on. We make one good ad and then make it work eleven more times.
What we actually hand over
Built in your accounts, documented as we go, and yours to keep whether or not you renew.
- Figma
- After Effects
- Premiere
- Motion
- Runway
- Foreplay
- Frame.io
- 01
Angle library and creative strategy documentation
- 02
~40 net-new concepts per month across static, motion and UGC
- 03
Creator sourcing, briefing, licensing and management
- 04
Founder-led and studio video production
- 05
Modular ad systems for rapid variant generation
- 06
Creative performance analysis by angle, hook and format
- 07
Brand-safe adaptation for Meta, TikTok, YouTube and retail media
The same discipline, run two ways
Lead generation
01High-consideration, offline close
Proof-led formats, because a long consideration window rewards specificity over polish: before-and-after, installer credentials, financing terms, and the cost question answered on the ad itself rather than dodged until the call.
Ecommerce
02Direct-to-consumer, repeat purchase
A documented angle library, creator-led and founder-led video, and a variant engine that turns one winning concept into a dozen working ones.
What the first quarter looks like
Weeks 1–3
Angle discovery
Review mining, competitor teardown, customer interviews, angle library v1, first slate briefed.
Week 4 onward
Production cadence
Weekly shipping rhythm, creator pipeline running, variant engine on winning concepts.
Quarterly
Compounding
Angle library refreshed against performance data, formats retired, new hypotheses commissioned.
Questions we get about this
Yes. We source creators, negotiate rates, brief them, manage revisions and hold usage rights in your name, including paid-media whitelisting rights, which is where most in-house creator programmes get caught out.
Pairs with
Want to know what creative studio would be worth here?
Send us your numbers. We will come back with where we think the leverage is, what it is plausibly worth, and what we would need to be true for it to work.
Engagements from $12,000 / month · 90 days, then month-to-month