About
A force multiplier is a small input that makes a much larger system dramatically more effective. Not a bigger team, a sharper one. Four to six senior specialists working inside your business, pointed at the few things that actually decide the outcome, moving in days rather than quarters.
The advantage your competitors can’t see.
A force multiplier is a small input that makes a much larger system dramatically more effective. That is the whole idea behind the name, and the whole design of the company: not more people on the account, but the right few: senior, fast, and pointed at the two or three things that actually decide the outcome.
Small
Six accounts at a time, firm. We have turned down work every quarter since 2021 rather than dilute a team. Scarcity is not a sales tactic here. It is the product.
Fast
Days from decision to live, not quarters. Speed is not a personality trait, it is a structural advantage: fewer people to convince, no approval chain, no committee.
Disciplined
Every move carries a hypothesis, a measurement plan and a stop rule before it ships. Nothing runs on instinct, and nothing keeps running because someone is attached to it.
Quiet
We do not put client logos on billboards. Most of what we build is meant to be the advantage your competitors cannot see, and that only works if we keep it that way.
The agency you have worked with before
This one
Forty people on the org chart, four on your account, and you meet the other thirty-six once, in the pitch.
Four to six senior operators, named. The people in the pitch are the people in your Slack on Monday.
A quarterly planning cycle, so the thing you noticed in March ships in July.
A weekly operating rhythm. Decision Monday, in market Thursday, read by the following Tuesday.
Layers between you and the work: account manager, strategist, specialist, contractor.
No relay race. You talk directly to the person whose hands are on the account.
Replaces your team, then quietly makes itself indispensable.
Multiplies your team, then documents everything so you could run it without us.
Six clients at a time means we are either a very good fit or no fit at all. Both answers are useful, and you will get ours in the first conversation.
How we workWho runs it
Adam Palmer
President
Adam runs FM Digital. He reads every new-business enquiry himself, sits on every account, and writes most of what appears under Insights. There is no separate sales team to hand you off to, because there is no separate sales team.
He also runs Inertia, a second agency with its own book. FM Digital is the one pointed at lead generation and ecommerce, and it is kept small on purpose so the person who pitches the work is the person doing it.
Six things we will not trade away.
Most of these have cost us money at least once. They are on the site so you can hold us to them.
- 01
Tell them the number, especially when it's bad
Our first deliverable is usually the unflattering version of your performance. Agencies that only ever bring good news are managing your feelings, not your P&L. We would rather lose a renewal than hand over a report we cannot defend.
- 02
Flat fees, so the advice stays neutral
We never charge a percentage of media spend. That model pays an agency to recommend spending more whether or not spending more is right, and no amount of professed integrity survives an incentive pointed the wrong way.
- 03
Publish the methodology
Our pricing floor, our process and our answers to the hard questions are on this site, not withheld for a discovery call. If a method only works while it's secret, it isn't a method.
- 04
Experiments beat opinions, including ours
Everything we propose carries a hypothesis, a measurement plan and a stop rule. Being wrong quickly is cheap. Being wrong slowly, with conviction, is what destroys a growth budget.
- 05
Build it so you could fire us
Every asset, account, dashboard and document is yours and is documented well enough for your team to run it alone. Dependency is a retention tactic. We would rather earn the month.
- 06
No numbers we can't show our working for
We don't publish a result we couldn't walk a client's accountant through, and we don't put a metric on this site until it is reconciled and the client has approved it. That is why this page is shorter than most agency websites.
Who this works for, and who it does not
Good fit
- A considered consumer purchase in home improvement, housing, warranty or surety, or a direct-to-consumer brand with real repeat behaviour.
- Enough volume that a test can reach significance inside a quarter.
- Someone internally who can tell us what a lead is actually worth once it closes.
- A decision-maker who wants to be argued with rather than agreed with.
Poor fit
- Pre-revenue, or still searching for product-market fit.
- Marketplace-only sellers with no owned storefront or customer data.
- Organisations where every decision needs four committees and a quarter.
- Anyone shopping for a percentage-of-spend deal. We do not offer one.
If that sounds like a fit, there are usually one or two slots.
Six clients at a time is a real constraint, not a scarcity tactic. Tell us what you are working on and we will tell you honestly whether we have the room and whether we are the right call.
Engagements from $12,000 / month · 90 days, then month-to-month