B2C growth · lead gen & ecommerce
A force multiplier is a small input that makes a much larger system dramatically more effective. Not a bigger team, a sharper one. Four to six senior specialists working inside your business, with two specialisms: lead generation for purchases people agonise over, and ecommerce for brands that live on the second order.
Categories we know cold
Why we exist
Mostagenciesoptimisethenumberthatmakesthemlookgood.Weoptimisetheonethatmakesyoumoney.Thosearerarelythesamenumber,andthedistancebetweenthemiswheregrowthbudgetsquietlydie.
Platform ROAS is reported by the company selling you the ads. Last-click gives all the credit to the final touch. Blended averages hide the fact that your cheapest inventory is subsidising your worst. Every one of these is a number you can present to a board and still be wrong.
So we start every engagement by rebuilding the read: incremental contribution margin, cohort economics, holdout-tested truth. Two weeks, not a quarter. Small teams move at a speed large ones cannot buy. What you get out of it is the version that survives scrutiny, and the only foundation on which compounding is possible.
Consumer marketing splits into two problems that look similar and behave nothing alike. We work in both, and we are precise about the difference, because the tactic that wins one quietly loses the other.
A purchase someone researches for weeks, discusses at the kitchen table, and buys once. Windows, bathrooms, land and home, warranties, bonds.
A direct-to-consumer brand where the second order decides whether the first one was profitable, and creative supply sets the ceiling on spend.
Most of our book is lead generation, and some of it is ecommerce. Several clients are both at once, a transacting storefront in front and a consultation-closed sale behind it, and the two halves need handling separately inside the same account.
How each discipline splitsA force multiplier is a small input that makes a much larger system dramatically more effective. That is the whole idea behind the name, and the whole design of the company: not more people on the account, but the right few: senior, fast, and pointed at the two or three things that actually decide the outcome.
Six accounts at a time, firm. We have turned down work every quarter since 2021 rather than dilute a team. Scarcity is not a sales tactic here. It is the product.
Days from decision to live, not quarters. Speed is not a personality trait, it is a structural advantage: fewer people to convince, no approval chain, no committee.
Every move carries a hypothesis, a measurement plan and a stop rule before it ships. Nothing runs on instinct, and nothing keeps running because someone is attached to it.
We do not put client logos on billboards. Most of what we build is meant to be the advantage your competitors cannot see, and that only works if we keep it that way.
The agency you have worked with before
This one
Forty people on the org chart, four on your account, and you meet the other thirty-six once, in the pitch.
Four to six senior operators, named. The people in the pitch are the people in your Slack on Monday.
A quarterly planning cycle, so the thing you noticed in March ships in July.
A weekly operating rhythm. Decision Monday, in market Thursday, read by the following Tuesday.
Layers between you and the work: account manager, strategist, specialist, contractor.
No relay race. You talk directly to the person whose hands are on the account.
Replaces your team, then quietly makes itself indispensable.
Multiplies your team, then documents everything so you could run it without us.
Six clients at a time means we are either a very good fit or no fit at all. Both answers are useful, and you will get ours in the first conversation.
How we workEach one runs differently depending on whether you are generating leads or selling direct, and every service page states exactly how. Sold separately when that is what you need, compounding when run together, because follow-up sets the cost you can afford to pay for a lead and measurement decides whether any of it was real.
The model will name two or three brands in a paragraph. There is no position four to fall back on. That matters most in exactly the categories we work in, from windows and remodels to warranties and bonds, where the buyer opens with a question rather than a product name. Being one of the named brands is a structural problem: entity consistency, retrievable content, third-party corroboration. All solvable.
Every engagement runs the same sequence, because the failure mode we see most often is an agency executing tactics before anyone established what was actually broken.
Weeks 1–3
We rebuild your read before we touch anything. Contribution-margin model net of returns, shipping and fees. Cohort curves by channel. A tracking audit and a baseline holdout. You receive the unflattering version first. It is the only one worth having.
Growth diagnostic + margin model
Week 4
One page. The constraint holding the business back, the two or three moves that relieve it, what each is worth, and what we expect to be wrong about. If we cannot make the case in a page, we do not understand the business well enough to take your money.
Growth thesis + 90-day plan
Weeks 5–12
Account architecture, flow architecture, measurement infrastructure, creative pipeline, revenue-path redesign: whichever the thesis called for, shipped rather than presented. Everything is built in your accounts, under your ownership, documented as we go.
Systems live, in your accounts
Ongoing
Weekly operating rhythm, rolling experiments with pre-registered stop rules, monthly reallocation against marginal return, quarterly re-forecast. The compounding is the product. Everything before this was setup.
Weekly rhythm + quarterly re-forecast
High ticket, long consideration, closed by a person, in markets where demand is statutory, licensed, local or seasonal. Surety bonds, vehicle and RV warranties, land and home packages, bathrooms and replacement windows, custom home building, self storage, direct-to-consumer retail. Not an easy set of categories, which is the point. Your market does not have to be on the list, it has to behave like them.
Detailed results are shared under NDA on a first call, not published as decontextualised percentages. We will walk you through the numbers, how they were measured, and what we got wrong on the way. Ask for a walkthrough.
Pricing, process, contract terms and the honest limits of what this work can do, all published rather than saved for a sales call.
Read all answersForce Multiplier Digital (FM Digital) is a small growth marketing agency in Austin, Texas, working with high-consideration consumer businesses across home improvement, housing, warranty and surety, alongside direct-to-consumer ecommerce brands. It combines paid media, answer-engine optimization, lifecycle marketing, conversion design, creative and measurement into one accountable system.
FM Digital was founded in 2017 and works with consumer brands typically between $5M and $150M in annual revenue. Engagements start at $12,000 per month and run on a 90-day initial term, then month-to-month.
The name is literal. A force multiplier is a factor that makes an existing capability dramatically more effective without increasing its size. That is the brief we hold ourselves to: the same budget, the same team, materially more output.
Thirty minutes, no deck. Bring your numbers and we will tell you where the leverage is, including if the honest answer is that you do not need us yet.
Engagements from $12,000 / month · 90 days, then month-to-month